01 / APPLICATION
Concrete admixtures
PCE for Concrete
Evaluate polycarboxylate superplasticizers for water reduction, workability and cement compatibility in concrete mixes.
Water reductionWorkability retention
Potential additive families
Application-led material selection
Functional Materials by Application
Explore functional additives for concrete, dry-mix mortars, gypsum-based materials, water-based coatings, personal care, cleaning and selected food applications. Start with your end-use system and performance target before comparing material grades.
01
Choose the end-use systemConcrete, mortar, gypsum, coating, care or food.
02
Identify a technical priorityFlow, rheology, adhesion, stability, setting or compliance.
03
Compare suitable additivesCheck grades, technical documents and application tests.
Find your application
Explore 14 Application Areas
Select the system your team manufactures, then follow its material needs to relevant technical pages and candidate additive families.
14 application routes available
01
Concrete & Binder Systems
PCE, mortar and gypsum-based applications where compatibility with the binder system is central.
01 / APPLICATION
02 / APPLICATION
Mortar formulation systems
Dry-Mix Mortar
Navigate additive options for cementitious dry-mix mortars with different water-retention, handling and bonding targets.
WorkabilityBinder compatibility
03 / APPLICATION
Gypsum binder systems
Gypsum Material Additives
Examine setting time, working time and flow in gypsum plasters and other gypsum-based mixes.
Setting windowFlow & rheology
Potential additive families
02
Dry-Mix & Construction Applications
Seven core construction end uses with different installation and performance priorities.
04 / APPLICATION
Bonding & tiling
Tile Adhesive
Screen water retention, open time, trowel rheology and anti-slip needs in cementitious tile adhesives.
Open timeSlip resistance
05 / APPLICATION
Fine wall finishes
Wall Putty & Skim Coat
Balance spreading, water retention and surface smoothness in thin-layer finishing mortars.
Trowel feelSurface finish
06 / APPLICATION
Floor underlayments
Self-Leveling Compound
Coordinate fluidity, solids suspension and air release for cementitious self-leveling floor mixes.
Flow vs. stabilityAir release
07 / APPLICATION
Moisture-control mortar
Waterproof Mortar
Explore hydrophobic additives and polymer modification while accounting for pores, cracks and substrate interfaces.
Water ingressCrack & interface risk
Potential additive families
08 / APPLICATION
Thermal insulation mortars
EIFS / ETICS
Evaluate polymer modification, water retention and application rheology in insulation-system mortar layers.
AdhesionFlexibility
09 / APPLICATION
Wall finishing mortars
Plaster & Render
Match workability, sag control and moisture retention to manual or machine application and layer thickness.
Sag controlSpray/hand workability
10 / APPLICATION
Cementitious repair mixes
Repair Mortar
Identify additive families for handling, adhesion and deformation requirements in repair and patching mortars.
AdhesionWorkability
03
Coatings, Care & Food Applications
Distinct non-mortar end uses requiring application-specific grades and documentation.
11 / APPLICATION
Water-based coatings
Paints & Coatings
Compare rheology modifiers for in-can stability, application viscosity, leveling and resistance to sag.
Storage stabilitySag & leveling
Potential additive families
12 / APPLICATION
Personal care formulations
Personal Care
Explore suitable cellulose ether grades for thickening and texture control, subject to formulation and grade qualification.
TextureGrade suitability
Potential additive families
13 / APPLICATION
Cleaning products
Home Care & Cleaning
Consider cellulose-derived viscosity modifiers for liquid cleaning products based on surfactant compatibility and stability.
ViscosityCompatibility
Potential additive families
14 / APPLICATION
Food ingredient applications
Food Industry
Explore cellulose derivatives for texture or stability where food-grade suitability and local regulatory compliance are verified.
Texture stabilityCompliance
Potential additive families
No matching application found.
Try a product family such as HPMC, PCE or HEC, or search for a technical issue such as flow, adhesion or setting time.
Links lead to currently published LANDU pages. PCE for Concrete currently leads to the PCE technical page; Gypsum Material Additives leads to the Gypsum Retarder page rather than a dedicated gypsum-category landing page.
Formulation diagnostics
Match Technical Priorities to Additive Families
Compare a technical requirement with candidate materials before checking grade-specific properties and testing conditions.
| Technical priority | What to assess | Starting material families | Application |
|---|---|---|---|
| Concrete water reduction & workability | Slump/flow, retention, cement compatibility | PCE | PCE for Concrete |
| Dry-mix mortar workability | Water demand, water retention, spread and tack | HPMC, HEMC/MHEC | Dry-Mix Mortar |
| Gypsum setting & working window | Initial/final setting, open processing time | Gypsum Retarder, Gypsum PCE | Gypsum Material Additives |
| Tile adhesive open time & slip | Substrate absorption, anti-slip rheology, bonding | HPMC, HEMC/MHEC, HPS, RDP | Tile Adhesive |
| Wall putty surface finish | Spreading, water retention, surface defects | HPMC, HEMC/MHEC | Wall Putty & Skim Coat |
| Self-leveling flow & stability | Spread, segregation, bubbles and settling | PCE, HPMC, Defoamer | Self-Leveling Compound |
| Facade adhesion & flexibility | Mortar layer, polymer modification and curing | RDP, HPMC | EIFS / ETICS |
| Mortar water resistance | Pore structure, cracking and substrate interfaces | Hydrophobic Powder, RDP | Waterproof Mortar |
| Paints & cleaners rheology | In-pack viscosity, shear behavior and compatibility | HEC | Paints & Coatings |
| Consumer / food formulation fit | Texture, stability and grade-specific requirements | HEC, HPMC | Personal Care |
This table is for preliminary material screening, not a finished formulation or guaranteed outcome. Performance depends on the whole system, additive grade, processing and testing. For food and personal-care uses, only consider grades supported by the required documentation and regulatory assessment.
Selection & validation
A More Useful Starting Point for Grade Selection
A meaningful technical inquiry identifies the material system and the challenge to solve before narrowing down product grades.
Define the binder & end use
Identify cementitious or gypsum chemistry, fillers, substrate and installation method.
Prioritize the working problem
Specify open time, sag, flow, water retention, adhesion or setting behavior.
Compare relevant material grades
Request applicable product documentation and discuss grade-specific technical properties.
Evaluate in your formulation
Validate candidates using your raw materials, mixing process and test conditions.
For Formulation Engineers
Navigate by binder or end-use system, ingredient function and process variables before screening candidates.
For Technical Managers
Compare functional materials, review test conditions and evaluate grade-specific technical information.
For Sourcing & Distribution
Match customer application needs to a qualified material family before requesting TDS, sample or compliance documents.
Technical FAQ
Common Selection Questions
Where should I begin when choosing a cellulose ether grade?
Start with the application, binder chemistry, working time, water-retention requirements and application method. Compare grade-specific data for HPMC or HEMC/MHEC and evaluate suitability under the target conditions. HEMC and MHEC refer to the same cellulose ether chemistry.
When should I consider RDP in a mortar formulation?
Redispersible polymer powder may be relevant where polymer modification, adhesion or flexibility is part of the formulation target. Final outcomes depend on the polymer grade, whole mix and curing conditions.
Can a single additive deliver the full performance of a waterproofing system?
No. Water resistance also depends on the binder, pore structure, cracking, substrate interfaces and application quality. Evaluate functional additives as one component within the overall system.
What information helps LANDU support a sample or TDS request?
Share the application type, binder system, target property or problem, relevant processing conditions and any specifications used to judge candidate grades.
Are construction grades interchangeable with grades for personal care or food?
No. Grade suitability is application- and market-specific. Verify purity, technical documentation, applicable regulations and customer requirements before considering any grade in personal care or food use.
Technical material support
Find Additives for Your Application
Tell us your target application, binder or formulation type, technical priorities and evaluation requirements. We can help identify relevant additive families, technical data and sample options.