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High-Performance Thickening Solutions for Water-Based Coatings

Hydroxyethyl Cellulose (HEC) is a non-ionic, water-soluble polymer that appears as a white, free-flowing powder; it is non-toxic, odorless, safe, and environmentally friendly. Widely used in the coatings industry as a thickener and rheology modifier.

Landercoll HEC significantly enhances the overall performance of water-based coatings, ensuring superior quality for your products.

HEC - HE 30M Specification

Item Specification HE 30M
Appearance white or milky white free flowing powder
Moisture content ≤6 %
Ash content ≤5 %
Density 300-600 kg/m³
pH value 6-8
Particle size pass 80 mesh ≥95%
Viscosity 1,500-2,500 mPa.s (Brookfield RV, 1%)
Final dissolve time Ca. 30 min
Delayed solubility yes
Biostability yes
Pigment compatibility high
Wet scrub resistance high
Thickening effect moderate

Typical Applications

Interior & Exterior Latex Paints

Water-Soluble Primers & Sealers

Water-Based Architectural Coatings

Industrial Waterborne Coatings

Textured & Decorative Finishes

HEC ( Hydroxyethyl Cellulose) Classification

Product Categories Grade Viscosity 2% (Brookfield) Viscosity 1% (Brookfield) Key Performance Features
Normal & Standard (HE) HE15M — 800–1,500 Excellent thickening effect
High cost efficiency
HE30M — 1,500–2,500 Excellent thickening effect
High cost efficiency
HE30MX — 1,500–2,500 Excellent thickening effect
High cost efficiency
HE60M — 2,500–3,500 Excellent thickening effect
High cost efficiency
HE100M — 3,500–5,000 Excellent thickening effect
High cost efficiency
HE200M — 6,000–8,000 Excellent thickening effect
High cost efficiency
Biostable (HE-BE) HEC LR 7–15 — Emulsion polymerization dispersant
Color paste dispersant
HEC ER 80–150 — Emulsion polymerization dispersant
Color paste dispersant
HEC GR 250–400 — Emulsion polymerization dispersant
Color paste dispersant
HE2MBE 1,500–2,500 — Great leveling performance
Superior color paste dispersion
HE5MBE 4,500–6,500 — Great leveling performance
Superior color paste dispersion
HE15MBE — 800–1,500 High substitution degree
Outstanding biological stability
HE30MBE — 1,500–2,500 High substitution degree
Outstanding biological stability
HE60MBE — 2,500–3,500 High substitution degree
Outstanding biological stability
HE100MBE — 3,500–5,000 High substitution degree
Outstanding biological stability
Hydrophobic Modified (MEB) MEB4M 3,000–5,000 — Good dispersibility
Stable suspension property
MEB15M — 800–1,500 Good dispersibility
Stable suspension property
MEB30M — 1,500–2,500 Good dispersibility
Stable suspension property
MEB60M — 2,500–3,500 Boosted comprehensive performance
Strong scrub resistance
MEB80M — 3,000–4,000 Boosted comprehensive performance
Strong scrub resistance
MEB100M — 3,500–5,000 Boosted comprehensive performance
Strong scrub resistance
MEB5500 — 5,000–7,000 Premium thickening performance
MEB7000 — 6,000–8,000 Premium thickening performance
MEB8000 — 7,000–9,000 Premium thickening performance
MEB10000 — 9,000–12,000 Premium thickening performance
Associative (MHE) MHE300 — 200–500 Great leveling, anti-spatter & anti-sag
MHE500 — 350–750 Great leveling, anti-spatter & anti-sag
MHE900 — 600–1,200 Excellent wetting & color rendering
MHE1500 — 900–1,500 Excellent wetting & color rendering
MHE2000 — 1,500–2,000 Excellent wetting & color rendering
MHE3000 — 2,500–3,000 Excellent wetting & color rendering
MHE3500 5,000–7,000 2,500–3,000 Excellent wetting & color rendering
Modified Cellulose Ether (MPE) MPE6MS — — Thickening & viscosity control
Water retention & extended open time
Cost-effective alternative
MPE15MS — 1,500–2,500 Thickening & viscosity control
Water retention & extended open time
Cost-effective alternative
MPE30MS — 2,500–3,500 Thickening & viscosity control
Water retention & extended open time
Cost-effective alternative
MPE50MS — 3,500–4,500 Thickening & viscosity control
Water retention & extended open time
Cost-effective alternative
MPE60MS — 4,500–5,000 Thickening & viscosity control
Water retention & extended open time
Cost-effective alternative
MPE80MS — 5,500–6,500 Thickening & viscosity control
Water retention & extended open time
Cost-effective alternative
MPE200MS — 8,000–10,000 Thickening & viscosity control
Water retention & extended open time
Cost-effective alternative
CMC CME2000 — 1,500–3,000 Lump-free fast dispersion
High thickening efficiency
Strong pigment suspension
Budget-friendly substitute
CME3000 — 2,500–4,000 Lump-free fast dispersion
High thickening efficiency
Strong pigment suspension
Budget-friendly substitute
CME4000 — 3,500–5,000 Lump-free fast dispersion
High thickening efficiency
Strong pigment suspension
Budget-friendly substitute
CME6000 — 5,000–7,000 Lump-free fast dispersion
High thickening efficiency
Strong pigment suspension
Budget-friendly substitute

Try Our FREE HEC Samples!

landu-laboratory

LANDU, HEC Supplier from China, experience our products firsthand with a FREE sample!

  • Sample Size: 200g or 400g.
  • Shipping: Fast via FedEx or DHL.
  • Service: Expert formula adjustment support.

Packaging and Size

We package HPMC/MHEC/HEC in paper bags with plastic liners to provide extra protection. Please keep the product sealed and store it in a cool, dry place, away from moisture, direct sunlight, and sources of ignition.

25Kg Bag

Packaging: 25 kg net per polypropylene woven bag with PE inner liner.

600kg Pallet

Palletizing: 600 kg per pallet. Custom volumes & delivery upon request.

Customized Packaging

We'll promptly offer professional solutions tailored toyour needs.

Why choose LANDU?

Trusted construction additives manufacturer for global mortar producers.

Eco-Friendly Manufacturing

EU low-carbon compliant clean production.

Professional Tech Support

R&D specialists assist you withformula modifications.

Global Full Certifications

ISO, REACH, complete test documents.

Flexible Payment

Multiple payment options: T/T, LC,OA, and other methods.

Tailored Formula

Customized formulas specially designed to fit your purpose.

Efficient Logistic

Short lead time of 7 to 14 workingdays depend on the volume.

HEC Supplier with Good Reputation

Landercoll® has been a trusted name in cellulose ether manufacturing for years, backed by three production bases equipped with state-of-the-art facilities. Our manufacturing process features 16 horizontal reactors and 4 vertical reactors ensuring high-capacity, consistent output, alongside a DCS (Distributed Control System) for fully automated production and an SIS (Safety Instrumented System) for real-time process safety.

ISO 9001 and EU REACH certification

Explore LANDU’s trusted chemical products, exported to over 60 countries worldwide. Benefit from our extensiveexperience collaborating with multinational corporations and top-tier factories. Our independent R&D center andapplication laboratory innovate with 11 patents and 4 usage patents.
Count on us for high-quality products and customized formulations to meet diverse customer needs.

Flexible Payment and Sufficient HEC Supply

  • Payment Terms: Flexible options, including L/C, T/T, OA, etc.
  • Minimum Order Quantity: 1 MT
  • Packaging: 25kg/bag, 600kg/pallet
  • Annual Capacity: 4,000 Tons
  • Lead Time: 7-20 working days, depending on order volume and requirements

Handling Large Volume Orders

LANDU operates three major factories with an annual production capacity of 75,000 tons and extensive storage capabilities, ensuring quick delivery of large orders. Our advanced technology and equipment, including DCS quality monitoring and an automatic packing system, allow us to handle various product specifications seamlessly.

Global Shipping and Delivery Solutions

Standard HEC products are instock, delivered directly from thefactory with pre-shipmentinspection and on-time shipping via CFR, CIF, or FOB within 7-14 days,depending on location.

Landercoll Other Products

Cellulose Ether

Landercoll MHEC

NOVASTAR - PCE

FAQ

  • MOQ: We accept a minimum order quantity of 1 ton. Smaller trial orders negotiable.

  • Lead time: 5 days for standard orders, 10 days for orders over 50 tons.

Landercoll® is produced under ISO 9001 certified systems and fully complies with EU REACH regulations. CoA provided with every batch.

We operate three production bases with 16 horizontal reactors & 4 vertical reactors plus a DCS automated control system for full process monitoring. Consistent quality, every batch.

Yes. 500g–1kg samples are free (shipping cost may apply for express delivery). Contact us for your specific application.

Factors such as gypsum quality, application type and performance requirements should be considered when selecting a grade.

Landu is a direct manufacturer. Founded in 2008, we operate 3 production bases with DCS automated control systems and ISO 9001 & EU REACH certifications.

We provide TDS, SDS and COA documents to support product evaluation and quality control.

Customer Reviews

Procurement Manager, Spain
"No more sagging. Landu MHEC keeps tiles firmly in place on walls."
Formulation Chemist, Poland
"Great water retention and workability. We switched and never looked back."
CEO, Turkey
“No clumps, dissolves fast in cold water. Just what our production line needed.”